Giuliano Bekor shoots BeBe campaign at World Cup (view in HD)

I don’t like BeBe, don’t like girls who wear BeBe, and I’m not crazy about this campaign, but it’s a pretty cool behind-the-scenes video of how they made the ads that have been everywhere for the past few months, and it shows the work that goes into a successful photo shoot.

The first time I saw one of the photos I could tell it was shot at the USC Coliseum - it’s been too many years since I rushed this field!