scottnot:frangry:caro:nickmcglynn:Pre-Owned BMW Ad

I kinda love this ad. The copy, “You know you’re not the first” is pretty scandalous. This girl looks like she’s thirteen! Whether she is or is not actually jail-bait, she’s definitely styled to look like a teen. I’m sure that’s what they were going for, but it could have been a little more accurate. Something like, “High maintenance, really only to impress your friends. You wouldn’t know what to do with it.”
But I think this is the most honest imagery I’ve seen in a car ad ever. I’m tired of seeing aging Baby Boomers swaying through the hills, cruising through a barren desert or the alps or whatever postcard scenes they’ll never actually visit. BMWs kinda suck, and guys buy them for the same reason we do 97-103% of the things we do: to try impress a girl and get laid. I wish HUMMER would take a cue and instead of printing photos of H2s rolling over glaciers and baby penguins and monolithic boulders and such, just print a 2 1/2 inch dick and the copy, “We know why you drive it big boy.”
Also, the ad gives new context to the BMW slogan, “Sheer Driving Pleasure.” Like i said, I don’t really take issue with using sex to sell, I think it’s just funny how people lose their fucking minds when there’s a tiny black nipple on TV but the “slut teenager” ad whose demographic is squarely 40-year-old men is okay. Really, it would have been a less explicit if it was a double-truck photo of a gaping vagina with the copy, “park it here.”